Has been a travel agent for over 30 years. He fell in love with Turkey when he first visited it 20 years ago. For 10 of those years he was mainly working as a corporate travel agent, working for the Chairman's group at KPMG. He started providing tailor-made trips to Turkey in 2001 and in 2002 he started Sophisticated Travel in order to offer trips that offered his guests luxury and comfort combined with a closer cultural, artistic and culinary experience than what was being offered in Turkey at the time. He was name top travel agent for Turkey by National Geographic Traveler and he has been featured in articles on travel to Turkey by Luxury Travel Magazine, New York Magazine, The New York Daily News and The Jewish Daily Forward, and his advice on Turkey has been sought by Virtuoso, a luxury travel consortium. He is also an Epicurean Travel Consultant for Bon Appetit Magazine.